"Go at it hard and fast with a pounding drum and bass track or chill with the
ambient classic," reads a marketing brief for the £30 ($72) iGasm.
Visitors to the Ann Summers web site are told to load up their iPod with "killa
choons and take your appreciation of music to a whole new level. This genius
little device hooks up to your iPod, MP3 player, laptop or CD player and
vibrates in sync with the beat. Go at it hard and fast with a pounding drum and
bass track or chill with the ambient classic. Just turn up the volume to
increase the strength of the vibrations and believe us when we say that full
whack is phenomenal. And here's a tip, you'll make him the happiest man on the
planet if you let him be DJ for the night."
Apple's solicitors have already issued a letter to Anne Summers requesting that
the advert is taken down.
The letter reads, "We hope this request to remove it immediately will prevent
us having to consider further action."
However Anne Summers just doesn't seem to comprehend the seriousness that the
iPod maker is actually displaying.
"Perhaps I can send them an iGasm to put a smile back on their faces," company
head, Jacqueline Gold, told the News of the World.
